The North Face Women’s

Move Mountains is a global 360-campaign to launch the Women’s initiative for The North Face.
It aims to change the future of all exploration by celebrating creators, athletes, educators, and innovators by showcasing women who are moving mountains.

We launched with the New York Times print insert nationally and with an anthem spot globally. Short films were created for each of the 5 Ambassadors including 4 North Face athletes; Hilaree Nelson, Ashima Shiraishi, Margo Hayes, Fernanda Maciel and a NASA engineer, Tiera Fletcher. America Ferrera announced the partnership with Girl Scouts, as she was once a GS herself.

Most recently, our Women’s initiative made The North Face the fastest growing women’s brand in the industry, ahead of Nike, adidas, and Patagonia.

On The North Face’s website, one could learn more about each Ambassador and view the videos created to showcase each of their stories.